A few days ago I had the pleasure to attend the launch of the new PUMA Basket Heart collection in London! The event took place in Shoreditch, London’s edgy and urban scene, which perfectly suited the vibe of the brand. A talk was first held on PUMA’s “Do You” campaign to introduce us to the new collection and inspire women to show off their confidence and style! Following on there was lots of delicious food to snack on, a hair braiding and nail bar, and a photo-booth to capture moments from the event!
I am really obsessed with PUMA’s Basket Heart collection and the direction they took on the new shoes. The Basket Heart is a classic PUMA trainer that comes in gloss patent black or white with big bow laces and has a very feminine feel to it. This sneaker is the exact description of ‘sporty-chic’, perfect for those women who like a girly touch to their sportswear!
I hope you’ll enjoy this event recap and let me know your thoughts on the new line! You can also check out more on the shoe or shop here: PUMA BASKET HEART JD SPORTS. #DoYou